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What Is Search Engine Optimization?

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What Is Search Engine Optimization?
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What Is Search Engine Optimization?

Let’s assume you are selling some beautiful handsome delicious oranges and then no one is coming to buy them. You are have not being seen or even being noticed.

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Globally we have at least 10 Million Websites, and these websites all want to rank and also be on the front page or appear first, there is competition.

And so if you don’t compete you lose, Some Bloggers don’t know about these and that’s why after the first year you discover that their blog is off, but thank God You came in contact with this article.

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The question is what is exactly SEO(Search Engine Optimization)

Search Engine Optimization is all about optimizing your web pages for better ranking in search results. Without optimizing your content it will just be dormant and you will have no visit nor conversions.

Some may not be News, Entertainment, Music or Vlog…You may actually want to sell products and want buyers to convert.

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7 Steps To Optimizing Your Contents

Any content you want to stand out must be optimized except you do
not want it on the first page or second.

1. Crawl accessibility so engines can read your website

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2. Compelling content that answers the searcher’s query

3. Keyword optimized to attract searchers & engines

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4. Great user experience including a fast load speed and compelling UX.

5. Share-worthy content that earns links, citations, and amplification

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6. Title, URL, & description to draw high CTR in the rankings

7. Snippet/schema markup to stand out in SERPs.

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Let me explain the 7 points above individually

COMPELLING CONTENT

It shouldn’t be “copy and paste”, Remember you are putting your content up for Google Robot, Algorithms and other Search engines to crawl

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KEYWORDS

For you to actually stand out you have to study what people are searching for in your areas.

We have long-tail keywords and short keyword.
Longtails are very lucrative and can get you much traffic than short-tails because short tails are in competition.

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GOOD USER EXPERIENCE (UX/UI)

You must make your HTML tidy and your CSS optimized including your JavaScript all Leveraged.
We shouldn’t forget that if we want to rank for mobile, we must implement AMP in our website (AMP is Accelerated Mobile Pages).

This can be done using AMP plugins (for WordPress users) or enabling the MOBILE version of your theme for Blogger users. If your blogger theme doesn’t have a mobile version, you can rank for mobile.

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